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    教育頭條 > 高考作文 > 2021高考作文熱點素材:找丁真代言家鄉,打開扶貧工作新方式

    2021高考作文熱點素材:找丁真代言家鄉,打開扶貧工作新方式

    高考作文 12-07 瀏覽量: 分享:
    社會熱點深受高考作文命題青睞,下面是三好網高中語文老師給大家帶來的高考作文熱點素材——找丁真代言家鄉,打開扶貧工作新方式,備戰2021年高考作文!
     
     


    1、找丁真代言家鄉,打開扶貧工作新方式 
     
    得知丁真簽約國企后,擔心他被資本欺騙的網友們終于送了一口氣。隨后,旅游宣傳片《丁真的世界》又讓人們把目光聚焦在了丁真的家鄉——四川省甘孜藏族自治州理塘縣?!纠硖猎侨珖毨Эh,今年2月才正式退出貧困縣序列,摘掉貧困帽。理塘是全國海拔最高、氣候最惡劣、條件最艱苦的縣份之一,據理塘縣官網介紹,理塘縣以丘狀高原和山原地貌為主。換言之,這里脫貧之后,尚需鞏固脫貧成果,防止返貧?!拷衲?月才脫貧的理塘縣在扶貧方面實施過諸多舉措,發展旅游業就是其中嘗試之一,不過雖然做過很多工作,但是很少有像丁真加入后的成效這樣顯著。
     
    丁真的走紅是個人與政府的雙贏。和以往走紅后迅速利用自身流量“變現”的網紅不同,丁真在走入大家的視野中后,選擇進入當地國企,成為家鄉的代言人,對于他來說,有五險一金,還能學習漢語,比起進入娛樂圈這樣的選擇更穩妥,顯然也更加適合他。在舉辦過騎馬節、康巴漢子選拔、網紅帶貨節后,理塘終于遇到了丁真。拍攝《丁真的世界》、推出旅游優惠政策……一系列舉措顯示出當地政府希望乘此機會發展旅游業的雄心壯志。這場雙贏盛宴的背后是扶貧工作的另一種打開方式?!井數卣诎l現自己風景特點和人文精神的過程,也是打造美景,打造人文情懷的過程中。在這個尋找的過程中,風景資源得到最美的挖掘,人文精神得到最好的凸顯?!?/span>
     
    丁真能夠迅速轉換到旅游形象大使的角色,與當地政府的努力有著密不可分的關系。當地政府在憑借高度的敏感性,迅速抓住熱點的同時,還給丁真提供了穩定工作和學習條件,確保其持續性發展,實現精準扶貧加扶智。同時,理塘縣借此機會大力推進當地文化產業、旅游業發展,努力將文化產業打造成另一個支柱產業。當地政府這一促進發展的舉措,保證了丁真的未來發展,也加強了當地人民對政府的信任,起到維護民族團結、促進民族友誼的作用?!井數夭块T的一波操作帶動社會各界關注理塘,關注美麗的家鄉,關注還不夠富裕的鄉親,這也是一種流量變現,這種變現富有現實意義,是人們更愿意看到的。而此后熱度不減的全民“追劇”,不只是一個單純的佳話,還能助力旅游業等發展,它的后續值得關注?!?/span>
     
    從丁真到“丁真IP”,精準扶貧需要指向性包裝。“丁真IP”的誕生與衍生,是當地政府將網絡營銷模式嵌入脫貧、文旅、產業等產業的一種創新。這種形式帶給人們新的思考:形式豐富多樣但是始終難以進入“主流視野”的網絡營銷,在結合政府帶來的資源后,誕生出了更具價值的新業態。政府放低身段,從用戶的角度做市場調研分析和營銷推廣,將中國的文旅資源通過這樣的方式展現出來,實現了多方面升級。毫無疑問,這種扶貧方式值得模仿?!緮祿@示,“理塘”熱度從11月20日起大漲,到11月最后一周,“理塘”搜索量猛增620%,比國慶翻4倍。顯然,在丁真晉升為網絡頂流后,當地文旅部門若操作得當,將重現“不倒翁小姐姐”的輝煌,為理塘縣乃至甘孜州的旅游經濟做出貢獻。我國中西部貧困地區,本身經濟發展落后,空有美麗風景、豐富資源,卻難以變現,而丁真走紅給這些地方的脫貧致富、旅游經濟發展帶來了希望,看到了網絡變現模式?!?/span>
     
    扶貧工作不僅僅要滿足于解決人最基本的生存問題,更要注重人的未來發展。丁真的故事只不過是許多中國扶貧故事中的一個縮影,還有許多扶貧故事已經、正在或者即將在這片960多萬公里的土地上發生。扶貧工作有許多種打開方式,找丁真代言家鄉,理塘縣找到了最適合的那種?!驹诰W絡時代,丁真只有一個,或許無法復制到其它貧困地方,但是機會還將不斷出現,各地要勇于探索,持續挖掘本地人才、資源潛力,找出一條適宜的經濟發展模式,讓更多人甩掉貧困包袱,走上致富道路?!?/span>
     
    聲明:本文來源于網絡,如有侵權,請及時聯系我們刪除。


     

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